The future starts out so innocuously, but it gets creepier as you go along. Watch the whole thing.
Hat tip to Mike Tauraso, who doesn’t seem to have a website.
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Hm. The faux math equations bugged me, so maybe he just got off on a bad foot. First part about what games already do was creepy. Second part about the philosophy of what the games do and why they’re successful seemed unconvincing and wishy-washy. There’s something to them but I’m not convinced by the guy that he got it right – he sort of picked out individual things about different games, but except for the “all of them connect to the real world more than previous games have” all of the other stuff seemed specific and didn’t generalize so well. But the ending seemed way too futuristic-y to be creepy – sounded like one of those “and we’ll have flying cars and robot servants” segments. Yeah, maybe your soda can will have a cpu and an internet connection. Or maybe it won’t, because a thin layer of aluminum will stay noticeably cheaper than “aluminum + something else”. Again, not convinced – there’s lots of possible futures, and though describing one in detail makes it *seem* more real that doesn’t actually make it so.
Aluminum + cpu will always cost more than just aluminum. The question is when will the marketing value of the cpu (either in itself as a fun, flashing pop can, or as part of this larger game) be more than its cost. Once it’s adding more than it’s taking away, things get weird.